On the occasion of the 1st World Summit on Ethics in Sports, organized by the World Forum for Ethics in Business.

H.E. Narendra Modi, The Prime Minister of India
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H.E. Wilfried Lemke, Under-Secretary-General, Special Adviser to the Secretary-General on Sport for Development and Peace
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Mr. Mahendra Singh Dhoni, Captain of the Indian National Cricket Team
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World Summit on Ethics in Sports
19th September 2014, FIFA Headquarters Zurich
The Program:
Sports meets Business – „Shared Value and the role of sports in solving societal problems“
The 1st World Summit on Ethics in Sports (WSES) aims to define the role of sports in solving societal problems and to celebrate best practice examples of ethical sportsmanship. The summit will elaborate on what business and politics can learn from sports, showcase successful CSR activities in the sports arena and assess and address current opportunities and challenges in sports ethics. This multi-stakeholder summit will feature a mix of keynote addresses and breakout sessions to enrich participants’ overall knowledge and experience and propose a substantial agenda for action.

08.15 – 08.45: Registration

08.45 – 09.00: Opening address
• Mrs. Rajita Kulkarni, President, World Forum for Ethics in Business

09.00 – 09.10: Welcome message
• Mr. Joseph S. Blatter, President of FIFA

09.10 – 10.35: Inaugural panel
• Opening remarks: Mr. Jo Leinen, Member of European Parliament; Board Member, World Forum for Ethics in Business
• Dr. Sanjay Pradhan, Vice President Leadership, Learning and Innovation, World Bank
• Mr. Hans-Joachim Eckert, Chairman of the adjudicatory chamber of the independent FIFA Ethics Committee
• Mr. Alojz Peterle, MEP, Former Prime Minister of the Republic of Slovenia
• Mr. Gustavo Borges, Brazilian former international swimmer and multiple Olympic medalist
• Prof. Jiří Dvořák, MD, FIFA Chief Medical Officer, Chairman F-MARC, Schulthess Clinic Zurich
• Mr. Nirj Deva, Member of European Parliament, Board Member; World Forum for Ethics in Business
• Sri Sri Ravi Shankar, Co-founder, World Forum for Ethics in Business
Moderation: Mr. Christoph Glaser, Director, World Forum for Ethics in Business

10.35 – 11.00: Break

11.00 – 12.15: Workshops

Workshop 1: Shared Value and CSR – Sharing of best practices
We need a new paradigm for business wherein businesses generate economic value by tackling society’s major needs and problems such as health, education and environmental degradation as a core value proposition. This broader notion of shared value can reshape the relationship of business to society and can legitimize business as a central partner in tackling society’s problems. As some sports have grown into businesses they also carry a much larger responsibility for society. In this panel we share best practice from business, which could be scaled up for greater impact in the sporting community.

• Mr. Robin Cornelius, Founder and owner of Switcher SA
• Prof. Lívia Járóka, Former MEP; Founder, Járóka Livia Talent Supporting Association
• Prof. Dr. Gerhard Prätorius, Head of CSR, Volkswagen AG
• Mr. Richard Saller, Founder, Saller-Sports
• Ms. Manon Schick, Amnesty International, Head of Swiss Section
Moderation: Mr. Günter Conrad, CEO, Con-First GmbH
Hall: “Training” – with English and German translation

Workshop 2: Shaping the team to success – Learning from sports
Leadership is about bringing together diverse groups of people to achieve a common goal. Best practice from sports can be a great example on how to successfully lead teams. In this workshop world-renowned athletes and team players share their wisdom and secrets of success.
• Mr. Jamilon Mülders, Coach of Germany women’s national field hockey team, Hockey world champion in 2002
• Mr. Andreas Sachs, Austrian racing cyclist, runner-up in the legendary Race Across America 2009 and the Race Across Australia 2011
• Mr. Erik Thorstvedt, Former Norwegian football player, TV football expert
Moderation: Dr. Jana Leidenfrost, Entrepreneur & Coach; Author of the book on Leadership and Sports „Naturally performing better“
Hall: “Kick & Score” – with English and German translation

Workshop 3: The cutting edge of sports’ performance: New horizons
Stronger faster higher, this is the evolution of sports. However, what is the line between acceptable and unacceptable performance enhancement in sports? In this workshop, scientists and practitioners will provide thought provoking insights and discussions on how to improve one’s performance in today’s world of competitive sports, with concrete solutions for future generations.
• Prof. Fahri Saatcioglu, Professor for Molecular and Cell Biology, Department of Biosciences, University of Oslo, Norway
• Dr. Scott Paton, Chiropractor, Certified Athletic Trainer, Masters Degree in Sports Medicine, Author, “Health Beyond Medicine”, USA
• Mr. Bryan Roy, Football Manager of the Ajax Youth Team, Former Professional Player of the Dutch National Football Team
• Ms. Lisette Sevens, former Dutch field hockey defender, Olympic gold medalist with the field hockey national women’s team
Moderation: Ms. Janine Geigele, Swiss Sports TV Reporter and Journalist
Hall: “Turf” – This workshop will be conducted in English

Workshop 4: Coaching yourself to success – Learning from sports
Evolving oneself towards using one’s full potential is most likely not only the desire and dream of every athlete but also of every professional. Taking inspiration from the life stories of four incredibly successful sports people, this workshop seeks to explore ways to coach oneself to success.
• Mr. Heinz Frei, Swiss wheelchair athlete, 15-times gold medalist at the summer and winter Paralympics, current world record holder
• Mr. Robert Korzeniowski, Former Polish racewalker, Four-times Olympic gold medalist
• Mr. Miroslav Cerar, Vice-President of the European Fair-Play Movement, Former Olympic gold medalist in gymnastics
• Mr. Gustavo Borges, Brazilian former international swimmer and multiple Olympic medalist
Moderation: Mr. Rutger Koopmans, Independent Advisor and Non-Executive Director, Acting CFO at Vertical Biomass Corporation
Hall: “Auditorium” – with English and German translation

12.15 – 13.20: Lunch

13.30 – 14.30: Afternoon opening panel
• Mr. Luis Moreno Ocampo, First Prosecutor of the International Criminal Court
• Mr. Christoph Daum, Former German Professional Football Player, International Football Manager
• Mr. David Walsh, Award Winning Sports Journalist; Chief Sports Writer of The Sunday Times
• Dr. Mustafa Al-Sayed, Secretary General, Royal Charity Organization, Kingdom of Bahrain
Moderation: Dr. Sanjay Pradhan, Vice President Leadership, Learning and Innovation, World Bank

14.30 – 15.40: Workshops
In recent years, sport organizations have been growing immensely in size and importance, therefore it is crucial that the structure, attitude, and culture keep pace with current challenges such as match fixing, doping, as well as with transfers and events. It is really about developing a whole program on how to ensure that athletes, suppliers and other stakeholders know about the expectations and stick to the rules. The Anti-Corruption Workshops 1 and 2 will assess the current reality in sports governance from different perspectives and suggest possible solutions.

Workshop 1: Anti-Corruption: Challenges on the pitch: Match Fixing & Doping
• Mr. Ralf Mutschke, Director of Security, FIFA
• Mr. Simone Farina, FIFA Ambassador for Fair Play
• Prof. Jiří Dvořák, MD, FIFA Chief Medical Officer, Chairman F-MARC, Schulthess Clinic Zurich, Switzerland
• Mr. Stanislas Frossard, Executive Secretary, Enlarged Partial Agreement on Sport, Council of Europe
• Mr. Patrick K. Magyar, Director, Weltklasse Zürich, CEO of the European Championships in Athletics 2014 Zurich

Moderation: Dr. Jana Leidenfrost, Entrepreneur & Coach; Author of the book on Leadership and Sports „Naturally performing better“
Hall: “Turf” – This workshop will be conducted in English

Workshop 2: Anti-Corruption: Challenges off the pitch: Transfers, Elections, Events
• Mr. Michael J. Garcia, Chairman of the investigatory chamber of the FIFA independent Ethics Committee
• Mr. Roland Büchel, Member of the National Council of Switzerland
• Mr. Jo Leinen, Member of European Parliament
• Mr. Peter Nünlist, CEO, PETER NÜNLIST AG, Investment Management & Services
• Ms. Sylvia Schenk, Senior Advisor for Sport, Transparency International

Moderation: Ms. Erika Mann, Former MEP; Managing Director Public Policy, Facebook, Board of Directors at ICANN
Hall: “Auditorium” – This workshop will be conducted in English

Workshop 3: The role of media to promote ethics in sports
It is obvious that the media wields an incredible influence on the world, and some statistics show 30% of media space is dedicated to sports. How does one tread the fine balance between keeping the news on sports entertaining, and informative, yet keeping it within the principles of truth, fairness, and decency? Where is the line between investigative journalism that reveals the truth, and pure sensationalism, which sells on negativity at the compromise of ethics?
• Mr. Hanns-Bruno Kammertöns, Managing Editor, Die Zeit, Germany
• Mr. David Walsh, Award Winning Sports Journalist; Chief Sports Writer of The Sunday Times
• Mr. Bernard Thurnher, Swiss TV Commentator, Sports Presenter and Showmaster
• Mr. Christoph Daum, Former German Professional Football Player, International Football Manager
• Mr. Walter de Gregorio, Director of Communications and Public Affairs, FIFA

Moderation: Mr. Michael Sokoll, CEO, Sokoll Communications
Hall: “Training” – with English and German translation

Workshop 4: Winning ugly? Is there a place for sportsmanship in today’s global sports scenario?
Sportsmanship is an aspiration or ethos that a sport or activity will be enjoyed for its own sake, with proper consideration for fairness, ethics, respect, and a sense of fellowship with one’s competitors. However, as today it sometimes seems that the end justifies every means, the question arises: Are success and sportsmanship complimentary or contradictory?
• Ms. Yvonne Feri, National Councillor, Switzerland
• Dr. Catherine Ferrier, Director, Executive Education in CSR, University of Geneva
• Mr. David Endt, Dutch sports journalist, author and columnist, Former team manager of FC Ajax Amsterdam
• Prof. Jean-Loup Chappelet, Professor of Public Management at IDHEAP, Université de Lausanne

Moderation: Mr. Christian Savioz, CEO, evolution4
Hall: “Kick & Score” – with English and German translation

15.40 – 16.10: Break

16.10 – 16.30: Ethics in Sports Awards Felicitators:
• Mrs. Rajita Kulkarni, President, World Forum for Ethics in Business
• Dr. Sanjay Pradhan, Vice President Leadership, Learning and Innovation, World Bank
• Mr. Werner Lüdemann, President, International Association for Human Values Switzerland
• Mr. Peter Marti, CEO, Marti Communications

Moderation: Mr. Michael Sokoll, CEO, Sokoll Communications

16.30 – 17.30: Panel discussion: The role of sports in solving societal problems
• Mr. Sven Hannawald, former German ski jumper, Winner of the Four Hills Tournament, race-car driver
• Mr. Alain Sutter, Former Swiss Football Player; Author and TV Football expert
• Ms. Katarina Witt, Former German Figure Skater, Two-Time Olympic Gold Medalist, Four-time World Champion
• Mr. Heinz Günthardt, Former professional tennis player, Wimbledon Winner; Coach of the Swiss Fed Cup Team

Moderation: Mr. Bernard Thurnher, Swiss TV Commentator, Sports Presenter and Showmaster

17.30 – 18.30: Resolutions, action plans and closing
• Mrs. Rajita Kulkarni, President, World Forum for Ethics in Business
• Dr. Sanjay Pradhan, Vice President Leadership, Learning and Innovation, World Bank
• Mr. Peter Marti, CEO, Marti Communications

18.30: Aperitif and Penalty Challenge
Goalkeeper:
• Mr. Pascal Zuberbühler, Former Professional Goalkeeper of the Swiss National Football Team; Teleclub Expert for the Swiss League; Technical Director and Goalkeeper Coach, Servette Football Club Geneva
Moderation: Mr. Andreas Förster, Founder, Holistic Counselling

Can sports help combat violence?

1st World Summit on Ethics in Sports calls for action

In a trailblazing intervention at the FIFA headquarters in Zurich, the World Forum for Ethics in Business convened the 1st World Summit on Ethics in Sports. Global stakeholders not only discussed on governance challenges in sports but also emphasized on the important values sports promotes and the enormous potential sports has to solve social problems.

The current governance challenges in sports and in particular in soccer absorbed much attention at the 1st World Summit on Ethics in Sports that took place on 19th September 2014 in Zurich.

Participants and speakers agreed that the commercialization in sports threatens to overshadow the values that sports transports. In workshops and panel discussions solutions for protection of the purity and integrity of sports were discussed. “It is about finding the balance between virtue and addiction for fame, success and money”, emphasized Brazilian swim legend and multiple Olympic medal winner Gustavo Borges, one of the 57 world-leaders and sports-stars speaking at the Summit.

WFEB Founder Sri Sri Ravi Shankar pointed out, that sports, if governed in the right way, ‘can be a very important instrument to create peace in places where inter-cultural conflicts prevail.’

Slovenia’s former Prime Minister and current MEP Alojz Peterle urged on the true meaning of sportsmanship, ‘We will always have winners and losers in sports but we should not have victims.’

Sports stands for personal excellence, for perseverance, intense resilience, teamwork, leadership, solidarity, health, well being and respect for all, said Rajita Kulkarni, President of the World Forum for Ethics in Business in her opening speech. ‘Where politics might not always succeed, sports has the power to unite the world in many ways, cutting across language, culture and religion. business, politics and society can learn from the great values sports promotes.

FIFA President Joseph Blatter shared that ‘FIFA is the only sports organization which has this independent body for ethics, nobody else, not even the IOC (International Olympic Committee).’
However, the speeches of Hans-Joachim Eckert, Chairman of the adjudicatory chamber of FIFA’s independent Ethics Committee, and Michael J. Garcia, Chairman of the investigatory chamber of FIFA’s independent Ethics Committee indicated, that final clarity concerning the investigations on the Qatar 2022 World Cup can only be expected towards the end of 2014.

The WSES featured a mix of keynote addresses and breakout sessions to enrich participants’ overall knowledge and experience and to identify concrete action steps to tackle current shortcomings in ethics in sports.

Further speakers included amongst others World Bank’s Vice-President Dr. Sanjay Pradhan, Luis Moreno Ocampo – First Prosecutor of the International Criminal Court, David Walsh – Award Winning Sports Journalist, Chief Sports Writer of The Sunday Times; Christoph Daum – International Football Manager, Stanislas Frossard – Executive Secretary, Enlarged Partial Agreement on Sport, Council of Europe and renowned sports stars like Katarina Witt, Sven Hannawald, Alain Sutter and Brazilian multiple Olympic medalist Gustavo Borges.

Amongst a total of 55 speakers, a number of NGO representatives like Sylvia Schenk, Senior Advisor for Sport at Transparency International and Manon Schick, Amnesty International’s Swiss Head.

To honor true sportsmanship and showcase the values sports promotes, the World Summit awarded three Ethics in Sports Awards. In a moving ceremony, more than 300 delegates from 35 countries applauded the winners in the category Outstanding Team, the Team Tvillig, Peder and Steen Mondrup from Denmark. Peder Mondrup is the first athlete with cerebral palsy to complete an Ironman contest with his twin brother Steen. World famous figure skating icon and two times Olympic winner Katarina Witt won the title for the outstanding individual for her sportsmanship and service to society. The Johann Cruyff Foundation was awarded the title outstanding organization for the long lasting work in the field of education through sport.

Recognizing sustainable success
Announcement of Ethics in Sports Award Winners 2014

The 1st World Summit on Ethics in Sports saw the conferment of the Ethics in Sports Awards, honoring an outstanding individual, team and organization that have demonstrated the importance of human values and ethics in life and in the sports arena. Winners were selected by the Board of Directors of the WFEB following an open call for nominations.

Outstanding Individual
The 2014 Ethics in Sports Award in the category “Outstanding Individual” went to famous figure-skating icong Ms. Katarina Witt, for her outstanding contributions to provide disabled children with a better, happier life through medical care and customized programs that she drives with her charity work and through the Katarina Witt Foundation.

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Outstanding Organization
The 2014 Ethics in Sports Award in the category “Outstanding Organization” went to the Cruyff Foundation.

The Cruyff Foundation has been a source of inspiration for children to overcome their limitations, exercise and rise to their full potential.

For over 15 years, their goal has been to give more children an opportunity to come together and play sports, boosting their health, facilitating their integration in society, improving their quality of life and instilling in them values that will last a life-time.
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Special Award:
Outstanding Teamwork
The 2014 Ethics in Sports Award in the category “Outstanding Teamwork” went to Team Tvillig, Peder and Steen Mondrup from Denmark.

Peder Mondrup is the first athlete with cerebral palsy to complete an Ironman Contest with his twin brother Steen – a living inspiration of mind governing matter.

Steen Mondrup is an example of physical endurance, sportsmanship and the joy of sharing. The Board of Directors of the WFEB recognized in particular their outstanding contributions to replace the ‘winning-at-all-cost mentality’ with the more important goal of working together and learning life lessons through sports.

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Background
The Ethics in Sports Award stems from the annual Ethics in Business Award conferred by the World Forum for Ethics in Business to honor individuals and companies that have demonstrated the importance of human values and ethics in life and in the business arena. The Award was instituted in 2006, and is presented annually at the International Leadership Symposium organized by the World Forum for Ethics in Business at the European Parliament in Brussels.

17 winners have received this award over the past years, previous winners include Volkswagen AG, Transparency International, HE Andris Piebalgs, European Commissioner for Development, Unilever, Mr. Luis Moreno Ocampo, First Prosecutor of the International Criminal Court, ING-Bank, TATA, Prof. Eigen, and Dr. Brigitte Mohn, Executive Board Member of the Bertelsmann Foundation.
In 2014, for the first time, the WFEB recognized outstanding sustainable contributions in the sports arena.
View all previous Ethics in Business Award winners here.