Deputy Head of Sustainability & Diversity, FIFA

Madleen Noreisch has been at FIFA for almost 9 years, as Deputy Head of Sustainability & Diversity.

After writing a Master’s thesis on how football can bridge ethnic and religious divides based on research in Senegal, working for the non-profit organisation streetfootballworld in Berlin and Buenos Aires and spending two years at the Laureus Sport for Good Foundation in London, she joined what was at the time FIFA’s CSR Department.

Madleen developed and managed numerous Football for Hope programmes and also oversaw the implementation of the first comprehensive sustainability strategy for a FIFA World Cup in the lead up to and during the 2014 edition in Brazil. Currently, she is involved in the sustainability programmes of the 2018 and 2022 FIFA World Cups and in integrating sustainability into the 2026 FIFA World Cup bidding and hosting processes.

While she started out with a very specific dream to use football to promote social development, she is now having an impact in the wider field of sustainability – minimising the negative impact of FIFA’s activities and competitions as well as promoting positive change for people, the planet and local economies.

Madleen has a very international upbringing, having lived in 15 countries and learning numerous languages along the way, including English, German, Spanish, French, Portuguese, Finnish and Swedish.