International Director, Play the Game

Like no other single event the Rio Olympics have shown that the international sports leaders are unable or unwilling, or both, to live up to the ideal of respect for the rules that they so eagerly impose on the athletes. It is high time that honest sports leaders join forces with external stakeholders in demanding a fundamental reorganization of the way sport is run.

Jens Sejer Andersen is a journalist, international director and founder of Play the Game, an initiative aiming at raising the ethical standards of sport and promoting democracy, transparency and freedom of expression in world sport.

Through its nine international conferences since 1997, its website, news production and research initiatives, Play the Game has become a unique platform for raising and developing awareness on a number of challenges to modern sport, such as corruption in organizations, match-fixing, doping, unsustainable mega-events and the need for more active sports participation policies.

Andersen was a co-ordinator of the EU-supported ”Action for Good Governance in International Sports Organisations” (2012-2013) in cooperation with universities in Loughborough, Leuven, Utrecht, Cologne, Lausanne and Ljubljana, as well as the European Journalism Centre.

The main outcome was a new benchmarking tool for sports governance, the Sports Governance Observer, which has recently been used for the most comprehensive analysis so far on the governance of the 35 international Olympic federations.

Jens Sejer Andersen is the Chair of the Consultative Committee of the Enlarged Partial Agreement on Sport under the Council of Europe. He was a co-editor of the newly revised UNESCO Charter on physical education, physical activity and sport, and a member of consultative committees UNESCO and the EU. He also serves as an editorial Board Adviser in the International Council for Sports Science and Physical Education.

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