General Counsel of the adidas Group, President of the World Federation of the Sporting Goods Industry

The adidas Group is offering premium products and services and that should come with premium corporate responsibility. We are constantly managing our stakeholder relationships – be it employees, suppliers, business partners, sponsored athletes and teams, or international federations. Compliance, human rights, and Fair Play are the basis of doing good business – for us, for our partners, and together.

Frank A. Dassler is the eldest son of the third generation succeeding Adolf and Rudolf Dassler, the founders of adidas and Puma. During his law studies at FAU Erlangen-Nuremberg, he worked in the PR department of Puma, where he extended the research department at the beginning of the 1980s. Between 1985 and 1987, he was president of Puma’s US subsidiary.

In 1989, Frank Dassler started his own law firm in Herzogenaurach, which became a consultancy body for internationally operating businesses in the sports, leisure and media sector. During his work as a lawyer, he graduated as “Master in International Commercial Law” at the University of California, Davis. Since June 2004, he is General Counsel of the adidas Group. In that function Frank Dassler is also in charge of Compliance, Social and Environmental Affairs, Risk Management and Government Relations.

From 2010 – 2013 he served as President of FESI (Federation of the European Sporting Goods Industry) – today he still serves as Vice President of FESI.

In January 2014, he was elected President of the Federation of the World Federation of the Sporting Goods Industry (WFSGI).

In addition, since 2015 he is Vice President of the Chamber of Commerce for Nuremberg and Central Franconia (IHK) and just recently assumed a position as a Board Member of the Foreign Trade Association (FTA).