Director, Weltklasse Zürich, CEO of the European Championships in Athletics 2014 Zurich

“If money is the oxygen of modern sports, ethics are its food and water. They are as essential for the mid- as for long-term survival; short-term profit maximization will simply not do.”

Patrick K. Magyar has gained great reputation as one of the world’s prime sports marketing experts.

His career includes positions as Senior Vice-President Athletics and Football at ISL, founding CEO of FIFA Marketing AG, General Manager of America’s Cup winning Team Alinghi, Meeting Director of the prestigious athletics meeting Weltklasse Zürich and CEO of the European Championships in Athletics 2014 Zurich.