“I am very pleased to participate in the World Summit on Ethics in Sports. Sport has a wide appeal through which many children and young people can be reached and influenced.
Hence as adults we have a great opportunity to teach ethical values to many children and adolescents through sport that will stay with them for the rest of their lives.
This task is far more important than shaping winners and champions. Therefore, it is these ethical values that need to be reinforced particularly in sports officials and coaches so human development can be encouraged before sporting success.”
Alain Sutter was born in January 1968 in Bern. At 17 he began his football career. His clubs were Grasshopper Club Zurich, Young Boys Bern, 1st FC Nuremberg, Bayern Munich, SC Freiburg and Dallas Burn.
After a few months in the National League A, he made his debut in the Swiss national team. He played 62 times for Switzerland, he regarded the 1994 World Cup in the USA, as the highlight of his career.
He currently works as a mental coach; is an expert on football on Swiss television and published a book last autumn entitled Stress-Free Happy. He regularly holds lectures and is committed to supporting young people in sport.