“I am really looking forward to the “World Forum of Ethics” in Zürich, especially with this years’s topic “Sports and Journalism”.

Fairness, truth and transparency are extremely important to our job as journalists, as we create the bridge between the informations we gather and the readers or viewers.

It’s both a pleasure and honor to talk about the “Role of the Media to promote ethics in sports” in the afternoon’s panel discussion.”

Michael Sokoll, 46, has long-time experience in the media business, e.g. newspaper journalism, online media, both radio and television stations. For ten years he has been hosting the daily sports edition at the Swiss Television SF, Zurich.

In 2013 he founded his own company “Sokoll Communications”, managing projects of different kinds, mainly hosting events.

Thanks to his outstanding ability to come close to people, there is no topic he could not get into. His style is always deep and serious mixed with lightness and humor.